Key Account

Management

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A business that sells services and then forgets about it is not in the game for the long run. A business needs to look beyond just sales and customer satisfaction to become a giant and remain one even after a couple of decades. That is where key account management comes into the picture.

Key Account Management Importance

Why Key Account Management?

CREATING AN EVERLASTING RELATIONSHIP WITH CUSTOMERS AND WHO PLAY A STRATEGIC ROLE IN THE GROWTH OF AN ORGANIZATION

That is what key account management is all about. It is more than selling a big order once. It is about building such a relationship with your customers that no matter what the size of the order, they always come to you. It is not just about creating a wow moment once. It is about building a level of understanding and trust that the customer feels like every single communication is a moment of wow.

This can only be achieved when the employee is involved in the account with not just his brains but also his heart and soul. That is where training in key account management makes a difference!

How can we do this for you?

We shall achieve this by,

  • Enhanced account mapping

  • Learn usage of “TOM matrix – Target Opportunity Matrix”
  • Understand & learn Account review mechanisms
  • Understand customer needs and behavior (Life cycle)
  • Understand stages of Key account management & relate to the criticality of their role at each stage for each key account
  • Use business drivers and value creators proactively
  • Structure skills, systems and resources

This will Bring tangible difference with respect to Higher CSI and Sales & Market Share.

What do you get as a result of this?

Employees who know how to build market share, brand recall and visibility by enhancing customer relationships. At the end, your organization will see enhanced longevity of key accounts!

Would you like to know more? Then contact us now!

LET’S DO IT TOGETHER